So my son loves watching toy reviews, and in particular, loves watching toy reviews done by Evan. Apparently, Evan's channel on YouTube, EvanTUBEHD is so popular that he earns $1.3 million a year! He's eight years old folks.
This is pretty amazing. A great mix of fantastic content, lovable personality, great timing and quite frankly, a very sharp business sense.
User generated content has been around for quite some time now and Evan has found the perfect niche. Who knew kids loved to watch toy reviews right? This is a behavior that certainly didn't exist when I was a kid. But it's great to see Evan (and most likely his parents) identify this new behavior and be able to capitalize on it.