May 19, 2015

Cost Per Hour Pricing Has Arrived

For us in advertising who are used to doing digital plans, two of the most common and overused metrics we look at are impressions and clicks. Many advertisers, to this day, for better or for worse, use these two metrics as key indicators of performance by looking at the cost per thousand impressions (CPM) and cost per click (CPC) as ways to measure the cost efficiency of a particular campaign.

What Other Advertisers Look For

More sophisticated advertisers had graduated beyond these two metrics a while back and started to look for instead for quality over quantity. How exactly does one measure quality you ask? In the digital space, one thing we can look at is the time spent on site after the initial click through. The reason is fairly simple, the more time an individual spends on a particular site is assumed to be indicative of the individuals interest level and as such labeled as a higher quality impression and click. 

May 18, 2015

Dinosaur Juice

Inspired by the Peppa Pig episode where they visit a supermarket and talk about fruit (season 4, episode 45), the kids and I decided to try and replicate the so called "dinosaur juice" that George loved.

May 7, 2015

My thoughts on "Business Adventures"

I finished reading the book "Business Adventures" by John Brooks over the weekend. I found out about this book because it was on Bill Gates' list of his favorite books and incidentally he found out about the book from Warren Buffett which added points in my mind.

Being a big fan of Warren Buffett, I was intrigued immediately and looked for the book in Manila. Unable to find it in local bookstores, I took the opportunity of a family trip to Singapore as a chance to acquire the book there. I was lucky enough to find it but parked it on my reading list until I had more time.

May 3, 2015

SportiKid soft launch

I'm happy to share that we are starting a new business venture. We officially launch in June 2015, but at the moment we are in pre-selling phase and offering 10% discount on any pre-orders made from May 3-15, 2015.

You can check out the Facebook page or the website for more information.