Case Study Analysis: Zipcar

I've decided to share some of the individual work I did to complete my MBA from IE Business School. Below is the paper I submitted for our Entrepreneurial Management class in response to the Harvard Business School Case Study Zipcar: Refining the Business Model.

Zipcar Company Logo

Throughout my analysis I will refer to data and exhibits from the actual case. Please purchase a copy of it from HBS as I will not be providing copies here due to copyright rules. The analysis and thoughts that follow are mine and are by no means to be considered the correct and only analysis for the case.

Read more of my thoughts after the jump.

Book Reflection: Misbehaving by Richard Thaler

I finished reading Misbehaving: The Making of Behavioral Economics by Richard Thaler two weekends ago. It was a relatively easy read considering that many casual readers will be put off by the fact that it is a book about economics. I consider myself firmly in the casual reader camp even if I did survive majoring in Economics many years ago.

Misbehaving by Richard Thaler

The book is written in such a way that Mr Thaler is able to narrate his work (along with the work of other key colleagues and collaborators) in developing the field of behavioral economics without actually getting into the overly technical details. He uses his keen eye for observation and curiosity to identify how humans can behave in ways that go against conventional and widely accepted thinking.

Personal Finance Tip: Buying a Car

Buying your first car can be an exhilarating and daunting experience for many. After months of saving, weeks of checking out different car showrooms and online reviews, doing test driving for the finalists, you are now ready to take the plunge and sign on the dotted line. Before you do, here are some "costs" that you may have overlooked: