February 10, 2017

#KwentongJollibee Valentine Series: A Brief Analysis

It's been barely 36 hours since the release of the first installment of this year's Kwentong Jollibee Valentine series and it continues to be the viral phenomenon that broke Philippine internet. 

How did it become such a big hit? Why did it gain so much traction? 

Read on for my thoughts and initial analysis.